Competitive
Dominating Your Local Market: Competitive Analysis & Positioning
Most competitive analysis stops at a list of names. Useful analysis tells you what to do differently on Monday morning.
6 min read
Find your real competitors
Your competitors are whoever appears when your customers search — not whoever you think of at a networking event. Run the searches your buyers run and write down what actually shows up.
Look for the gap, not the gold standard
Copying the market leader puts you second at best. Look for what everyone in your category is ignoring — response time, pricing transparency, a specific customer segment, an underserved neighborhood.
Position on something defensible
Price is the easiest position to take and the easiest to lose. Expertise, specialization, and service guarantees are harder to copy and hold their value longer.
Key Takeaways
- Define competitors by search results, not by reputation
- Compete in the gap rather than head-on with the leader
- Choose a position competitors can't simply undercut
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