About Hurley Media Consulting
Trust is theFoundation
Hurley Media Consulting is a Tampa-based marketing consultancy serving small and mid-sized businesses nationwide. Thirty years of marketing and business development experience, and more than a decade sitting across the table from owners, shape how we work: clearly, honestly, and with your results as the only scoreboard.
HMC was built to give business owners the level of thinking and accountability they should expect from a senior marketing partner — without agency layers, inflated promises or strategies disconnected from revenue. Clients work directly with Patrick to identify what matters most, build the right plan and turn marketing activity into measurable business growth.
Who we work with
Owner-led businesses that do good work and know they should be getting more credit for it — single locations ready to grow, multi-location operators trying to stay consistent, and teams tired of paying for marketing they can't measure.
How we work
Senior-level guidance. Direct communication. Practical execution. Clear measurement. Every recommendation must connect to a real business objective — and earn its place.
- 30+
- Years in marketing & business development
- 10+
- Years advising owners directly
- 6
- Step growth process
- 1
- Priority — your best interest
Why We Exist
Most owners aren't short on effort.They're short on clarity.
The businesses we meet are rarely doing nothing. They're running ads without a strategy behind them, paying for a website nobody visits, or following advice from a vendor whose incentives point somewhere other than growth. The effort is real. The direction is missing.
Having worked inside large organizations and alongside independent owners, we know which levers actually move revenue and which ones just look busy. Our job is to close that gap: get the right message in front of the right customer, turn interest into real opportunities, and build a system that keeps producing after the launch buzz fades.
Trust before tactics
Marketing only works when you believe the person recommending it. We earn that first, and everything else follows.
Plain language, always
No jargon, no smoke. You'll understand every recommendation, what it costs, and what it's supposed to produce.
Growth you can repeat
Spikes are easy. We build systems that produce steady, compounding results month after month.
Advice that serves you
We'll tell you when something isn't worth doing — even when it would be easy to sell you on it.
What We Do Well
Six disciplines, one connected strategy
We don't sell channels in isolation. Each area below only earns a place in your plan when it supports the growth you're actually after.
Marketing Strategy
A focused plan built on where you can actually win — the right customer, the right message, the right moment.
Digital Marketing
Search, local presence, paid media and content working together instead of competing for budget.
Trust & Reputation
Reviews, local profiles and a brand presence that reflects the quality of the work you already do.
Growth & Scaling
Expanding from one location to many, or going deeper in the market you already serve.
Measurement & Reporting
Customers, revenue and return on spend. The numbers that decide whether the work was worth it.
Repeatable Systems
Documented, durable marketing operations that keep performing when attention moves elsewhere.
How We Work
A six-step process, start to scale
The same sequence every engagement follows — so you always know where we are and what's next.
- 01
Listen First
Your goals, your constraints, your market, and what success actually looks like to you. No assumptions.
- 02
Find the Opening
We assess the competitive landscape and pinpoint where focused effort produces disproportionate return.
- 03
Build the Plan
A straightforward strategy with clear priorities, owners and expected outcomes — nothing you can't explain to your team.
- 04
Execute Carefully
We put the plan to work and adjust as the market responds, without losing sight of the original objective.
- 05
Report Honestly
What worked, what didn't, and what it returned. No vanity metrics dressed up as progress.
- 06
Scale What Works
Once momentum is real, we replicate it across markets and protect the parts already performing.
Let's talk about what's actually holding growth back
One conversation about your business, your goals, and where the marketing has stalled. You'll leave with honest direction whether or not we end up working together.